First Three Seconds.
Marketing & communications, broken down — what earns attention, and why. A fortnightly read from the studio: campaign breakdowns, strategy, and the ideas worth stealing. One sharp idea per issue.
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First Three Seconds · Issue 02 · 3 min read
Consistency is making your brand invisible.
You can follow the brand book perfectly and still be invisible. Why brand consistency isn't the same as distinctiveness, and how to tell which one you've built.
First Three Seconds · Issue 01 · 3 min read
Why brilliant ideas die in silence.
The opening three seconds decide whether anyone reads the rest of your marketing. Why that happens, and how to win them.